Mira Krusteff is a life insurance strategist and founder of LifeInsurance.bg, specializing in key person risk for Bulgaria-based founders and scaleups. She co-founded GEM Bulgaria, producing the country's first Global Entrepreneurship Monitor report that mapped the entrepreneurial ecosystem. Currently, she teaches financial literacy to founders at the South East European Innovators Program at Sofia Tech Park while helping founders identify and protect businesses against critical health dependencies.